Frequently Asked Questions

Find answers to common questions about our services and processes

As YUGG, we provide creative and technical solutions to help brands grow in the digital world. We carry out digital marketing, social media management, content production, video production, advertising campaigns, web design and development, e-commerce consulting, multi-channel conversion systems, and export-oriented marketing activities. At the same time, with performance-oriented services such as A/B testing, funnel setups, SEO, and remarketing, we ensure that brands reach their target audience more accurately and effectively. In short, we are there for a brand at every step it may need in the digital space.

Our headquarters is located in Istanbul, but our area of operation is not limited to this. We work with brands from various sectors, from America to the Netherlands, from Northern Cyprus to all corners of Turkey. By providing digital solutions to many projects both domestically and abroad, we create value without geographical boundaries.

The biggest difference that sets YUGG apart from other agencies is that we don’t just provide services—we become growth partners for brands. We approach every project not with ready-made packages, but with solutions that are custom-designed from scratch, measurable, and creative. Our entire team consists of professionals specialized in marketing, content, design, and technology, which allows us to maintain strength on both the strategic and technical sides of the work. We run an active production process, sometimes in the field, sometimes behind the screen, as needed. We work with an approach that is far from clichés, result-oriented, and always “one step ahead.” Brands that work with us don’t just receive a service—they get concrete results.

We have the capability to offer the most suitable solutions to brands of different scales with the experience we have gained in many sectors. We have worked with very diverse business models, from manufacturers to exporters, from wholesale companies to chain restaurants, from startups to corporate structures. In this way, we closely understand the needs of both B2B and B2C focused brands, and we can produce the right communication, advertising and digital marketing solutions specific to each sector. No matter what your sector is, we speak your language.

We don't just follow technology, we place it at the center of our business. We work actively in many areas, from automation systems to AI-powered analytics tools, from performance tracking software to multi-channel marketing technologies. With web development, integration solutions, data analytics, and advertising optimization technologies, we offer our clients not only creative but also technically advanced solutions. In the rapidly changing digital world, we aim not just to stay current, but to stay one step ahead.

Our technical infrastructure is at a level that can meet all modern digital needs. On the frontend side, we develop high-performance and responsive interfaces with HTML5, CSS3, JavaScript (React, Next.js). On the backend, we use Node.js, PHP, and Python infrastructures to set up custom API integrations, data management systems, and dynamic content structures. In web projects, we work with WordPress, Webflow, and custom structures as CMS; in e-commerce infrastructures, we can customize on Shopify, WooCommerce, and Opencart. Additionally, we have full expertise in advanced conversion tracking, pixel installations, and custom event definitions through Google Tag Manager, Google Analytics 4, and Meta Events Manager. On the SEO side, we effectively use technical crawling, site speed optimization (Core Web Vitals), structured data (Schema.org), and index control tools. While preparing dashboards with Looker Studio and GA4 in data analytics, we manage A/B tests, funnel scenarios, and conversion optimizations end-to-end on advertising technology platforms such as Meta Ads, Google Ads, and TikTok for Business.

We view creativity not just as an aesthetic perspective, but as a strategic tool. Every idea starts with data and goal-based insight; then we materialize this idea visually, textually, and technologically. Our designs don't just appeal to the eye, they optimize user experience. The content we produce doesn't just grab attention, it drives conversions. Our video projects aren't just watched, they strengthen brand perception. In short, we don't produce 'beautiful ideas' but 'working ideas.' Our creative processes are shaped by simultaneously considering target audience behaviors, medium dynamics, and brand identity.

Working with YUGG means not only standing out with creative solutions, but also getting maximum return on your advertising and promotion investments. By optimizing media buying processes, we reduce your advertising costs and help you achieve more results with less budget through performance-based campaigns. Additionally, through our incentive consulting service, we help your brand receive reimbursements from the government for items such as advertising, promotion, trade show participation, and international marketing. Along with this, we develop efficient digital infrastructures and strategies that will reduce general costs in business processes, increasing both the visibility and profitability of your business.

Yes, we perform creative and professional video-photo shoots for your brand. We offer solutions suitable for all visual needs, from product promotions to corporate campaigns, social media content to advertising film productions. Vertical social media videos, drone footage, architectural space shots, short-format content, and all editing-montage processes are produced within the agency. We meticulously carry out scenario, storyboard, and concept development before shooting; equipment and director support during shooting; and all post-production stages afterwards. Our goal is to produce content that not only looks good but represents your brand, captures attention, and drives conversions.

Yes, we prefer to work in areas where our expertise can truly make a difference. Accordingly, we do not provide services in sectors such as moving services, plumbing and drain cleaning, locksmith services, carpet cleaning and cleaning companies, litigation-focused law firms, adult content publications, buy-sell and broker platforms, and excavator-truck rental. The reason for this preference is that in most of these areas, the potential for sustainable brand building, creative production, or strategic digital growth is limited. We aim to create long-term value with brands where we can make a difference.

We work in both models, but we prioritize long-term collaborations. Because digital success usually comes not from a single campaign, but from the right strategy, sustainable production, and continuous optimization processes. We aim to provide maximum efficiency in one-time projects as well, but we believe that spending time together is necessary to truly grow a brand. That's why we achieve deeper and more lasting successes with brands that position us not just as a 'service provider' but as a business partner.

For brands that want to expand abroad, we offer not just consulting, but end-to-end results-oriented solutions. Thanks to our current infrastructure integrated with the world trade network, we reach your brand not just to general showcases, but to targeted buyers in the right target markets. We accelerate customer acquisition by reaching similar target audiences with advanced data analytics, and establish the first contact with the right buyers on your behalf. We support this process with details such as local language communication, cultural compatibility, product positioning, and regional competition analysis. Additionally, we organize your trade fair participations, prepare stand design, creative content production, and promotional materials. At possible fairs, we are present with our filming team to ensure your brand is represented professionally in the international showcase. We also provide consulting to ensure you benefit from government incentives at the maximum level in all these processes. Our goal is to make every brand with export goals visible and sustainable on a global scale.

We provide fast, effective, and measurable solutions for local businesses to stand out digitally. Especially for restaurants, cafes, and similar service-oriented businesses; we provide location-based customer traffic increase through Google and Meta ads, visual content production, menu design, social media management, and online order integrations. Through short-format video shoots, creative content, and campaign management, we create the necessary digital impact for your customers to choose you. Additionally, with local SEO and map optimization, we ensure your business ranks ahead of your competitors in your area. In short, you become visible to customers before they even search for you.

While a detailed brief is helpful, it's not mandatory. We can guide the process by analyzing your brand's goals, needs, and strengths together. From the first meeting, we ask the right questions, conduct necessary research, and develop customized solutions for you. The most important thing for good work is open communication and shared goals. You just tell us what you want to achieve, and we'll structure the rest.

Yes, we provide comprehensive technical support services with varying scopes depending on the project. After the website goes live, we provide content updates, system checks, security measures, backup processes, and technical interventions when necessary. We have the knowledge and team infrastructure to directly resolve technical issues that may arise in advertising, integration, and analytics tools (Google Tag Manager, Analytics, Meta Pixel, etc.). Additionally, the support duration and scope are planned and clarified at the beginning based on the size of the work.

Absolutely. At the beginning of the project, a project manager who will communicate directly with you is assigned, and throughout the process, all progress, approvals, and revisions are carried out through this person. This ensures clear information flow at every stage, and you don't experience time loss. When necessary, you can also get direct support from the creative team, software, or media planning units. For us, strong communication is the foundation of successful work.

Yes, we manage the incentive processes on your behalf. We take full responsibility for the necessary applications, document preparation, and follow-up processes from start to finish so that your expenses for advertising, promotion, trade fair participation, and international marketing can be reimbursed within the scope of government support. We both prevent your time loss and ensure you get maximum return. Thanks to our team that is well-versed in the incentive system, we complete this process quickly, correctly, and with minimal effort for you.

Yes, we offer custom development solutions written from scratch according to your needs. Without being limited to ready-made themes, we develop completely custom designs and functions using languages like HTML, CSS, JavaScript (React/Next.js), PHP, or Node.js. We produce flexible solutions according to your website's needs, including advanced structures such as API integrations, custom form systems, database connections, and CRM synchronizations. This way, your site becomes fully controllable, secure, and high-performance in terms of both design and performance.

Yes, we use technical infrastructures that can analyze both user experience and conversion performance in A/B testing processes. For websites, we set up test scenarios with platforms like VWO, Optimizely, and Webflow CMS variations. In more technical projects, we develop custom JavaScript variation systems to test specific user actions and measure this data with analysis tools like GA4, Hotjar, and Looker Studio. For advertising campaigns, we use native testing infrastructures of platforms like Meta Ads A/B Testing, Google Ads Experiments, and TikTok Split Test.

Yes, we prepare end-to-end digital launch plans for new product launches. We start with target audience identification, competitor analysis, and market research before launch; then we position the product in the market through creative campaign design, content calendar, promotional videos, email automations, influencer collaborations, and multi-channel advertising distribution. With targeted campaigns we prepare on platforms like Meta Ads, Google Ads, TikTok, and YouTube, we provide high visibility in a short time and measure the entire process in real-time with GA4, Meta Events, and custom dashboards. The goal is not just to announce, but to get the commercial return of the product as quickly as possible.

Yes, we design your marketing strategy from scratch. By analyzing your brand, target audience, industry, and current digital assets, we create a customized, implementable, and measurable marketing plan. In this process, we plan not only advertising but also content production, digital positioning, channel selection, budget allocation, conversion frameworks, and optimization steps. All details such as campaign periods, launches, sustainable communication models, and performance targets are integrated into this strategy. This way, your brand grows in the digital space not haphazardly, but in a controlled and data-driven manner.

Yes, we perform platform-specific technical SEO improvements on popular infrastructures like Webflow, Shopify, and WordPress. Considering each system's limitations and advantages, we implement all fundamental steps such as URL structure adjustments, meta data optimization, H tag hierarchy, mobile compatibility, lazy loading, image compression, schema markup (structured data) applications, and sitemap-robots.txt optimizations on a platform-specific basis. Additionally, we can perform advanced interventions such as dynamic content configurations with special CMS fields for Webflow, advanced canonical control and hreflang tags through Liquid theme for Shopify, and performance improvements without plugins for WordPress (e.g., manual cache settings, critical CSS, font preload). All these technical works improve your SEO performance not only for search engines but also from a user experience perspective.

We address speed and security optimizations for high-traffic sites in an integrated manner. On the speed side, we reduce loading times with advanced applications such as CDN integration (Cloudflare, BunnyCDN, Akamai, etc.), HTTP/2 and Brotli compression, critical CSS extraction, font preload, image format conversion (WebP/AVIF), and script defer/async. We reconfigure resource management to optimize Core Web Vitals (LCP, CLS, FID) metrics, significantly improving interaction time especially on mobile devices. On the security side, we implement layered solutions such as SSL certificate management, firewall (WAF) usage, bot traffic filtering, browser-based protection against SQL injection and XSS, DNSSEC configuration, and automatic backup systems. Additionally, we plan load balancing and scalable server architecture (autoscaling/cloud hosting) installations specifically for the project against high traffic situations. All these optimizations increase site performance while creating an uninterrupted security shield against potential threats.

Yes, we also provide web and email hosting services upon request. We set up high-performance server configurations, domain management, SSL certificates, backup systems, and security layers on your behalf, suitable for the project. On the email side, we set up professional email accounts with custom domain extensions (e.g., info@yourcompany.com), and if you wish, we also manage Google Workspace or Microsoft 365 integrations. We handle all infrastructure processes end-to-end so you can focus on your business without losing time with technical details.

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